Vaping How popular are e-cigarettes

Vaping How popular are e-cigarettes

A ban on the sale of flavored e-cigarettes has been announced by US President Donald Trump, after a number of vaping-related deaths. However, it’s still very popular, the sales of e-cigarettes is growing and the mostly purchased in-store.

1. Vaping is increasingly popular

The number of vapers has been increasing rapidly - from about seven million in 2011 to 41 million in 2018. Market research group Euromonitor estimates that the number of adults who vape will reach almost 55 million by 2021.

2. Spending on e-cigarettes is growing

The e-cigarette market is expanding, as the number of vapers rises.

The global market is now estimated to be worth $19.3bn (£15.5bn) - up from $6.9bn (£5.5bn) just five years ago.

The United States, United Kingdom and France are the biggest markets. Vapers in the three countries spent more than $10bn (£8bn) on smokeless tobacco and vaping products in 2018.

3. Most e-cigarettes are purchased in-store

Most e-cigarette users buy their devices in specialist shops, according to a 2016 report published by Ernst & Young.

It's thought that consumers might make their first e-cigarette purchase in person, to build familiarity with a relatively new product, or to seek advice on which type of device might suit them best.

Vaping shops have become more common in the UK, with 69 new stores opening on High Streets in the first half of 2019 alone.

Chart showing new store openings on UK High Streets by type

Another survey of 3,000 users by Kantar for Ernst & Young, suggested that 21% had bought their devices online.